Our history

    • 1922

      Antonio Marca Caricchio lays the foundations for the AC Marca Group, selling textile dyes for domestic use.

    • 1928

      Launch of the insecticide brand ORION.

    • 1929

      Gold Medal for IBERIA dyes at the Barcelona International Exposition.

    • 1944

      The NORIT brand, the first detergent for delicate garments, is born, becoming popular through its famous little lamb.

    • 1974

      NORIT launches its range of liquid detergents, marking an important technological advance in washing delicate clothes.

    • 1989

      The well-known ORION moth repellent closet hanger, a radical innovation in this type of product, is launched.

    • 1993

      GIOR, the detergent with the slogan “un poco de pasta basta” (a little cash is enough) is acquired.

    • 1995

      The group embarks upon its internationalisation.

    • 1997

      The GIORGI brand, now the leader in the hair styling market, is purchased.

    • 1997

      Home care brand portfolio is bolstered with ALEX, the floor wax leader.

    • 1998

      The CEYS brand, specialising in adhesives and diy, joins the group, opening up a new business area.

    • 2004

      The group buys french company IDEAL and its brands IDEAL, the domestic dyes leader, and SANYTOL, bleach-free disinfectants.

    • 2006

      The personal care business is expanded with the incorporation of ecran, the sun protection and repair brand.

    • 2011

      Well-known personal care brands LACTOVIT, DENENES and KINESIA are incorporated into the portfolio.

    • 2011

      The international presence in the adhesives business is strengthened with the purchase of CYANOLIT in France.  

    • 2012

      The skin cosmetics laboratory GENOVÉ is acquired, adding a new business area to the group.

    • 2013

      BUHLER, the well-known french brand of household cleaners, is purchased.