Our history

Antonio Marca Caricchio lays the foundations for the AC Marca Group, selling textile dyes for domestic use.

Launch of the insecticide brand ORION.

Gold Medal for IBERIA dyes at the Barcelona International Exposition.

The NORIT brand, the first detergent for delicate garments, is born, becoming popular through its famous little lamb.

NORIT launches its range of liquid detergents, marking an important technological advance in washing delicate clothes.

The well-known ORION moth repellent closet hanger, a radical innovation in this type of product, is launched.

GIOR, the detergent with the slogan “un poco de pasta basta” (a little cash is enough) is acquired.

The group embarks upon its internationalisation.

The GIORGI brand, now the leader in the hair styling market, is purchased.

Home care brand portfolio is bolstered with ALEX, the floor wax leader.

The CEYS brand, specialising in adhesives and diy, joins the group, opening up a new business area.

The group buys french company IDEAL and its brands IDEAL, the domestic dyes leader, and SANYTOL, bleach-free disinfectants.

The personal care business is expanded with the incorporation of ecran, the sun protection and repair brand.

Well-known personal care brands LACTOVIT, DENENES and KINESIA are incorporated into the portfolio.

The international presence in the adhesives business is strengthened with the purchase of CYANOLIT in France.  

The skin cosmetics laboratory GENOVÉ is acquired, adding a new business area to the group.

BUHLER, the well-known french brand of household cleaners, is purchased.